Work with me

    Pick the seat. Read it like a brief.

    Several ways in. Same diagnostic. Each seat has a page. This is the briefing, not a stack of identical cards.

    Fix & Scale strategy session
    90 days

    Fix & Scale

    90-day sprint · app.fixandscaleyourbusiness.com · Owners whose revenue is fine and whose week is not.

    Ninety days. Name the binding constraint, build the plan, install it. For any owner-led business — professional services, trades, agencies, operators. Not a trades-only program. The diagnostic is how you start.

    Read the page
    CXO-OS — ai.cxo-os.com
    C-suite

    CXO-OS

    Program + OS · live at ai.cxo-os.com · CEOs, CXOs, and fractional leaders who still carry the company in their head.

    This is the executive coaching program for C-suites — not small-business 1:1. CXO-OS is the cadence, decision stack, and operating system around the seat. Live at ai.cxo-os.com.

    Read the page
    Virtual Joey — AI coaching app
    $49 / month

    Virtual Joey

    $49 / month · cancel anytime · Owners already in the work — or about to be — who will not hire a full-time operator this quarter.

    A live coach in your pocket for $49 a month, trained on Joey’s operating work. You ask; it coaches. Between sessions, at 10pm, when the week blows up. Not a chatbot dump. Not a course.

    Read the page
    Joey coaching a client one-on-one
    Small business

    1:1 Coaching

    Weekly or bi-weekly · 1:1 · Small-business owners who already know they are the bottleneck and want a thought partner, not a curriculum.

    A private seat with Joey for small-business owners. Weekly or bi-weekly work on the actual business — strategy, leadership, the decisions that pile up, and the follow-through that dies between sessions. Not C-suite CXO-OS. Not a course. Not a group.

    Read the page
    Joey Zoccali — Clockwork fractional COO
    Operating seat

    Clockwork — Fractional COO

    Retainer seat · diagnostic first · Owner-led firms that have outgrown the founder as the operating system.

    Clockwork is the method inside the Fractional COO seat — Queen Bee Role, the four-week owner-replacement test, cadence, and the work that used to live in your head. Not the whole brand. The 90-day Fix & Scale framework is how most owners start. This seat is for the company that needs a standing operator.

    Read the page
    Joey speaking — Building Your Edge
    12 weeks

    Building Your Edge

    12 weeks · 1:1 · waitlist for the next group · Operators, advisors, and owners whose personal edge is still the constraint.

    Twelve weeks. 1:1. For people whose results still depend on them — sales, leadership, the way they show up. Personal acceleration, not another business-coaching binder. Next cohort dates go to the waitlist first.

    Read the page
    Trades Alliance Groups in the field
    Peer group

    Trades Alliance Groups

    Monthly peer group · tradesalliancegroups.com · Plumbers, electricians, roofers, HVAC, and other trades owners still living in the truck.

    Built for trades owners. Non-competing peers, monthly work on hiring, job costing, and dispatch — the work that still runs through you. This is the trades room. Fix & Scale is the program for everybody else.

    Read the page

    Questions owners actually ask

    What is the difference between 1:1 coaching and Clockwork?

    1:1 coaching is a private weekly or bi-weekly seat with Joey — strategy, leadership, follow-through. Clockwork / Fractional COO is the operating seat: systems, cadence, owner replacement so the business runs without you in the middle. Coaching is the conversation. Clockwork is the install.

    What is Fix & Scale versus a fractional COO?

    Fix & Scale is a 90-day sprint: name the constraint, install the fix, then scale. Fractional COO is an ongoing operating seat. Most owners start with the diagnostic. If the constraint is a 90-day install, that is Fix & Scale. If the company needs a standing operator, that is Clockwork.

    Is CXO-OS the same as 1:1 coaching?

    No. CXO-OS is a program and operating system for CEOs, CXOs, and fractional leaders — phases, cadence, tools. 1:1 coaching is the private seat with Joey. CXO-OS is the system around the seat, not a renamed coaching retainer.

    How much is Virtual Joey?

    Virtual Joey is $49 a month. It is a live AI coach trained on Joey's operating work — between sessions, 24/7. Cancel anytime. It is not the gold chat bubble on this site. The seat is at virtualjoey.my-ai.coach.

    Not sure which seat. Start with the diagnostic — it names the constraint, then we pick the program.

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